The Founder

I spent almost two decades
watching people perform.
Most of them were wrong
about themselves.

Not dishonest. Wrong. There's a difference — and that difference is what STRATA is built to close.

Photo coming
Edgar Benitez
Founder, STRATA · Performance Coach · IMOC Fitness

Edgar Benitez has spent almost two decades coaching athletes, first responders, executives, and everyday people through physical and mental performance environments. Over that time he has personally trained and consulted with over 3,200 individuals and developed more than 50 coaches. He is affiliated with IMOC Fitness in Orange County and the creator of the STRATA Behavioral Performance Profile System.

STRATA came out of a simple observation Edgar couldn't stop seeing: the people who trained hardest weren't always the ones who performed best when it mattered. And the ones who performed best often couldn't explain why — or predict when they'd break.

That gap between self-perception and actual behavioral output is what STRATA measures. It's not a personality test. It's a performance code.


01 — The Problem

"Tell me how you handle stress" is the wrong question.

Every performance assessment I came across asked people to describe themselves. Self-report. "I stay calm under pressure." "I make good decisions fast." "I recover quickly." People answer based on their best version of themselves — or the version they want to be.

After almost two decades of watching people in high-output environments, I could see the gap. The person who said they were calm was the one white-knuckling through it. The person who said they recovered fast was carrying more than they could see. The self-image and the behavior were telling two different stories.

02 — The Insight

Your nervous system runs a pattern you didn't choose.

What I kept observing wasn't personality — it was wiring. People didn't decide to initiate fast or regulate slowly or suppress their internal signal until it broke. It was automatic. It was consistent. And it was measurable across 10 specific dimensions if you knew what to look for.

That consistency is what makes STRATA possible. Your behavioral code isn't random. It's a repeating signature — and once you can see it, you can work with it instead of around it.

03 — The Build

104 assessments. 6 industries. One code system.

STRATA was built on real data from real people across competitive athletes, military, healthcare, finance, executive leadership, and professional services. The 10 dimensions were identified, refined, and validated across that sample before the first public assessment was offered.

The Self-Code is self-report — it's a starting point. STRATA Live — The Field Assessment — is what your body actually does under physical stress with a trained facilitator observing 20 behavioral markers in real time. The code comes from both. The difference between them is often the most valuable data point we produce.

3,200+
Individuals
Trained & Consulted
50+
Coaches
Developed
~20
Years in
Performance Coaching
300+
Self-Code
Assessments
100+
STRATA Live
Sessions Conducted
50
Verified
State Shifts
10
Behavioral
Dimensions
8
Industries
Assessed
Verified state shifts: participants who completed the state shifting protocol and, when reassessed, scored within target range across all 10 dimensions.

Your behavioral code already exists.
Find out what it says.

The Self-Code takes 8 minutes. Your code is permanent. Access code required.

Take the Assessment → Apply for STRATA Live